给自己的产品起名字, 有什么注意事项吗?
我们做产品,无论是App、小程序,还是海报、文章,等等,第一个进入用户眼睛的,是名字。产品的名字只有一个目的:降低用户认知成本。也就是说,要把名字和熟悉的事物联系起来。
要知道,降低用户认知成本,就是降低产品传播成本;降低产品传播成本,就是提高产品用户数量;提高产品用户数量,就是提高产品收入,就是多赚钱。
When we make products, whether it's apps, applets, posters, articles, etc., the first thing to enter the eyes of users is the name. The name of the product has only one purpose: to reduce the cognitive cost of users. That is to say, we should associate names with familiar things.
We should know that reducing the cognitive cost of users is to reduce the cost of product communication; To reduce the cost of product communication is to increase the number of product users; Increasing the number of product users is to increase product revenue and make more money.